About
Why we're building DiscoveredBy.
The Origin
It started with a question nobody could answer.
After a decade in digital marketing and SEO, I thought I understood how people discover brands online. I'd helped companies climb Google rankings, build content strategies, and turn organic search into their most reliable growth channel. Then one afternoon, a client called with a question that changed everything: "Why doesn't ChatGPT mention us when people ask about our category? We're the market leader."
I didn't have an answer. So I started testing. I asked ChatGPT, Gemini, Perplexity, and Claude dozens of questions about industries I knew inside out. The results were eye-opening. Brands that dominated Google were often completely absent from AI-generated answers. Meanwhile, smaller competitors with strong thought leadership and well-structured content were being recommended by name. The rules had changed, and almost nobody had noticed.
That gap between traditional search visibility and AI search visibility became an obsession. I spent months mapping how different AI engines source their answers, which signals they prioritize, and why some brands consistently appear while others are invisible. What I found was clear: AI search is not a variant of traditional search. It's a fundamentally different channel with its own logic, and it needs its own set of tools.
Our Mission
Giving every brand visibility into how AI talks about them.
Millions of people now get their product recommendations, service comparisons, and brand information from AI assistants instead of traditional search engines. This shift is accelerating. By the time most companies realize they need to pay attention to AI search, their competitors will already be optimizing for it.
The problem is that AI search is a black box. There's no rank tracker for ChatGPT. No search console for Gemini. No way to know whether Perplexity recommends your product or your competitor's. Brands are flying blind in the fastest-growing discovery channel since the invention of the search engine.
"If you can't measure it, you can't improve it. DiscoveredBy exists to make AI search visibility measurable, understandable, and actionable."
We built DiscoveredBy because we believe every brand deserves to know how AI represents them. Not just whether they appear, but how they're described, which competitors are mentioned alongside them, and what signals they can influence to improve their presence. Generative Engine Optimization is the next frontier of digital marketing, and it starts with data.
Our Vision
The standard platform for AI search optimization.
We're building DiscoveredBy to be the platform that marketing teams open every morning alongside their analytics dashboard. A place where you can track your brand's AI visibility score across every major engine, monitor how your positioning changes over time, benchmark against competitors, and get specific recommendations for improving your presence.
Today, we're starting with monitoring and insights. Tomorrow, we'll expand into optimization workflows, competitive intelligence, and integrations with the tools marketing teams already use. Our goal is simple: make AI search as measurable and manageable as traditional search has been for the past two decades.
We're in the early days, and we'd love your help shaping what this becomes. Join the beta and be part of it.